Promoting the Home Helping It Sell


Promoting the Home Helping It Sell List with Us and We Will Showcase Your Home Right Here Where Buyers Can See It! If you found this site, buyers will find it also!

Pre-Marketing Consultation Price - The initial asking price is an extremely important aspect of the successful sale of a home. Statistics show that the closer the initial list price is to the actual selling price, the less time the home is on the market and the more bottom line proceeds are retained by the Sellers. The market value is arrived at by careful consideration of comparable home sales and by such factors as condition, location, current market environment, etc. Condition – The condition of your home is of major importance in attracting serious buyers. Cosmetic improvements can sometimes be made which enhance the first impression and build immediate interest. Consultation is offered on ways to capitalize on the image of the property. Strategy - We discuss special marketing strategies as well as showing arrangements and procedures. Develop a Formal Presentation Piece, Fliers, and Ad Copy We use design, materials and ad copy which showcase your home in the most positive light. This professional look is consistent with the goal of bringing the highest possible offer in for your home. Preannounce Listing to Top Area Agent Networks It is highly possible that one of the area’s top agents may be working with the buyers for your property. A pre-market announcement to these agents may well result in some early showing activity and increased competition to buy your home. Photograph Interior and Exterior of Home The multiple listing system and Internet now have the capability to show interior as well as exterior photographs of listings. Interior photos offer excellent additional exposure for your home. Often a virtual tour is the right choice to give the market greater exposure to your home. Submit Listing to MLS, Install Direct Dial Sign and Lockbox (if appropriate), Schedule Brokers Tour Statistically, the MLS system represents the highest number of sales of any of the various marketing sources. Most of the active buyers in the marketplace are working with agents. Through the computer system, literally thousands of agents are given access to you home's characteristics. Any agent with a buyer in your price range in your area is able to scan through in moments and pull your listing from a database of homes all over the county.	The sign is an effective source of sales which should not be overlooked. The Direct Dial number on the sign reaches me directly, insuring that priority attention is given to the people who have interest in your property. The lockbox gives agents accessibility. It is most often used when sellers are gone from the house during the day. Accessibility is extremely important in the sales process. Sales have been lost because an agent is driving serious buyers around showing homes and is unable to gain access to a house. If you are often home the lockbox becomes less important. The Brokers Tour is an open house on a Tuesday from 11 am until 1 pm the first available Tuesday after the house is listed. It gives agents a chance to preview the house for their buyers. Prepare and Submit Ad to Seven Internet Websites The Internet is the most important advertising and communications vehicle to emerge since the television. Internet homepages represent platforms through which your home can be advertised with pictures and descriptive text to people all over the world. Listing with either of us provides you with admission to our personal sites, www.HomeSalesCenter.com, www.BethesdaHomeSales.com and www.DCHomeSales.com which showcase your listing, and also makes it accessible by www.realtor.com the most popular real estate website in the country, Long & Foster’s corporate home page, www.longandfoster.com, www.homesdatabase.com, as well as two other separate websites. Scan Research Database of Homebuyers Already on File for Potential Buyers We constantly contact people throughout the area to reach potential homebuyers and determine their timetables and preferences. The database of buyers is extensive and one of our first priorities will be to search for the people in the proper price range who are prospects for your property. This database is unique, owned personally and is unavailable to other agents. Develop Probable Buyer Profile and Initiate Direct Mail Campaign Including Immediate Neighborhood and Large Organizations Direct mail pieces are sent to neighborhoods in which people live who may be logical prospects for your home. Also, mailings are done by professional type, i.e. doctors, lawyers, etc. and to area-specific organizations which have a high level of incoming personnel. Conduct Open House(s) with Washington Post Announcements Open houses can sometimes produce buyers even though they can not be relied on as a primary way to sell the home.	Advertise in Trade Publications and Other Media The Washington Post and various display periodicals, such as the Gazette, Almanac and the Homebuyers Journal are the preferred media for advertising, in addition to Long & Foster’s Extraordinary Properties. Follow-up Personally with Agents Who Have Shown the Home Agents may literally have shown buyers hundreds of houses. Personal follow-up can bring your home back into focus, possibly resulting in a sale where there might have been none. Update on Activities and Market Conditions You are updated regularly regarding local sales, interest rate changes, showings and anything else impacting the sale of your home. Consult for Adjustments to Facilitate Sale At intervals during the sales process, consultation concerning price and condition is provided in order to bring a sale in the shortest time possible with the highest return to you. Represent Seller During Negotiations As your agent, either of us have fiduciary responsibility to assist you in obtaining the highest possible bottom line proceeds from the sale of your property. Years of negotiating, training and experience are at your full disposal. Handle Detail and Scheduling of Inspections, Contingency Removals and All Follow-up Paperwork Relating to Contract Settlement The activities that occur after the contract is ratified are extensive. Many contingencies need to be addressed, inspections scheduled, deadlines met and appropriate paperwork processed. Special attention is given to these matters because breakdowns in communications and/or scheduling in any of these required activities can result in delayed settlements or even null contracts. Consult and Coordinate on Moving Issues Packing up, leaving and going to settlement on one end and then settling on your new property and moving in can be a logistical challenge for you. We consult with you to help make this transition a smooth one. Attend and Monitor Settlement You don’t want any last minute wrinkles to complicate your settlement procedure. We are there to help if any unforeseen troubleshooting becomes necessary.